The economics of markets and platforms

Advances in the study of both markets and platforms contribute to economics. Platforms are typically digital markets, although platforms can designate markets generally. So, the economics of markets and the economics of platforms are one and the same. Platforms show the critical role of intermediaries in endogenous price adjustment and market clearing. The platform model remedies problems with general equilibrium analysis by combining and extending the basic Walrasian and Marshalian market models. The analysis of platforms provides explanations for the bid–ask spread, including market power, search costs, matching costs, adverse selection, and moral hazard. The study of platforms demonstrates the importance of participation and coordination in the formation of markets. The discussion emphasizes that platforms have significant implications for the theory of the firm. The analysis further considers how platforms affect innovation and entrepreneurship.     

Beyond classical van Westendorp: Assessing price sensitivity for variants of algae-based meat substitutes

Food product innovations are characterized by high flop rates. In an early development stage, manifold product formulations seem feasible. To determine the most promising product option, market research can help, but is frequently considered too costly and complex. We assess the applicability of the van Westendorp approach, an inexpensive and simple method, for guiding early product design and pricing decisions for novel foods. Findings from a between-subject experiment for meat substitutes consisting of different shares of micro-algae indicate that micro-algae, while a cost driver, has little effect on price preferences. Implications for novel food product design, market research, and retailing are discussed.     

新疆棉农残膜回收行为影响因素及实证研究*——基于棉农的调研数据

［目的］为响应农业农村部“农业绿色发展五大行动”，加强农业面源污染防治，缓解新疆棉田残膜危害，基于新疆棉农的问卷调查研究棉农的残膜回收行为。［方法］采用描述性统计和Logistic回归模型分析影响新疆棉农残膜回收行为的因素。［结果］（1）新疆农用地膜回收率低，地膜污染形势严峻。（2）棉农对残膜危害认知缺乏，对残膜回收的间接价值认识不足，影响新疆残膜回收效率。（3）残膜回收的成本收益是影响棉农残膜回收行为的关键因素，其他如棉农年龄、种棉年限、对残膜危害的认知等自身特征，以及农户劳动力数量、政府对残膜污染的关注程度等因素对棉农的残膜回收行为有重要影响。［结论］网络及电视广播等现代媒体对棉农的残膜危害认知水平有较大影响，棉农更愿意采用成本更节约的焚烧、堆地的残膜处理方式。因此提出引导棉农残膜回收、提高棉田残膜回收效率的对策建议。     

一般竞争战略理论论战、观点流派与研究展望——从割裂到融合

一般竞争战略理论对企业战略决策具有广泛而深远的影响。学者们对一般竞争战略的割裂观和融合观一直争执不休，众多研究呈现出多角度、多证据、结论矛盾和研究混乱的局面。文章通过对相关理论回顾和梳理，揭示出一般竞争战略理论割裂观存在的问题和困境，呈现融合观的理论与实证证据，提炼出混合战略的三个流派，并揭示混合战略研究的脉络和趋势。文章揭示出融合是竞争战略的趋势，实现不同战略类型的融合和竞争战略的多维体系构建，有助于厘清竞争战略研究的混乱和矛盾，打破根深蒂固的“骑墙战略”禁区思维，为企业的战略决策提供系统和多维的视角，并推动一般竞争战略从割裂化向融合化演进，特别是对现阶段的中国企业战略制定具有重要意义。     

中国集体林产权制度改革回顾与展望

采用历史产权制度研究方法,利用详实的历史数据与信息,系统地分析改革开放以来中国集体林产权制度改革每个重要时期的改革内容与进程以及集体林地林木流转制度演化历程,发现改革开放四十年中国集体林所有权和家庭经营的基因没有变,变的是集体林地承包经营权的实现形式;指出集体林产权制度变迁道路中的困惑;提出未来集体林产权制度的选择路径。     

针对车辆AEB系统失效和误作用场景的研究

本文基于预期功能安全,采用功能分解方法,总结出部分车辆自动紧急制动(AEB)系统失效和误作用场景,并从中选取典型场景作为测试场景,开展不同车型的实车道路试验,总结出AEB系统的缺陷与隐患分类。希望此类研究能为AEB系统失效和误作用测试标准的制定提供参考。     

战略与复杂双重维度下商业生态系统形成机理研究

基于战略和复杂双重维度，剖析阿里巴巴商业生态系统形成逻辑。结果发现：较强的战略控制力有利于强化平台商业模式，催生跨行业多样化平台，继而推进生态内信息化不断深入发展；随后，商业生态系统积蓄丰富的共享数据资源，打开资源交易和创造边界，提升生态主体能力的同时重塑生态系统属性；有着更强复杂应配力的生态主体不断探索商业模式创新，生态内外的创新扩散催化商业生态系统竞争，进一步强化复杂应配力。在核心企业战略控制力和生态主体复杂应配力的双重作用下，商业生态系统呈现前生态状态、生态内卷、生态扩散和生态共生4种不同状态。     

苏北地区农业完全成本水价农户承受力调查——基于水源地生态补偿的视角

南水北调东线一期工程江苏段的主要目标是向苏北供水,缓解该地区的农业用水短缺问题。但现行农业水价未考虑水源区的机会成本损失,不利于调动水源区环境保护积极性。论文设计单边界CVM引导技术,估算了苏北农户以提高农业水价的方式对水源区生态补偿的支付意愿。研究发现,苏北农户生态补偿支付意愿为7.63元/亩,但在不同作物种植结构和不同城市存在较大异质性。未来3年内,苏北农业用水每年所提供的生态补偿资金总额在1.526~1.679亿元之间。在发达地区探索构建绿色导向的农业水价体系有利于为其他地区提供先行示范效应。     

A train of thought in product experientiality: Working memory,distraction, and inconsistencies in cue order effects

The sequence of informational cues and the level of distraction have an impact on the judgment of a product’s quality and preference. Two quasi-experimental studies (N_total = 340) investigate the influence of the force behind the processing of these cues – working memory (WM). Previous research found that, in the presence of a distractor, high WM individuals are more able to recall the initial cue, and thus derive their product judgment from the initial strong cue. Study 1 contradicts these findings and raises important methodological questions regarding the conceptualization of strong and weak cues. Specifically, commonly accepted strong cues (e.g., product reputation) might not influence consumers as expected. Additionally, in a sequence of product evaluation with high vs. low degree of experientiality, study 2 reveals that consumers tend to show a primacy effect that is stronger for higher levels of WM capacity. Moreover, in a sequence of assessing low vs. high degree of experientiality products, consumers reveal stronger recency effects, thus showing that WM reinforces this recency effect. Our findings have important implications for marketers by suggesting that consumers with high WMC are more able to process complex stimuli and retrieve previously presented information on a product quality. These consumers also have a higher tendency to retrieve more information from product scenarios with a high degree of experientiality.     

Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain

This paper examines the antecedents of millennials' organic food purchasing. A conceptual framework, based on product characteristics, and consumers' concerns and consciousness, is proposed. Data collection was conducted through a survey in two culturally and socioeconomically distinct countries (Brazil vs. Spain) to increase the robustness and generalizability of the results. The results show that product characteristics and consumer concerns improve millennials’ health consciousness and increase their social consciousness, which, in turn, increase their willingness to pay a price premium and their purchase frequency of organic foods. The findings show that the proposed model has high validity, with only one significant difference between the two countries. Theoretical contributions and managerial implications are discussed.